What is a Media Kit, Step-By-Step Guide On How To Create One & A Free Designer Template
Ever wanted to know what a media kit is, why every content creator/blogger needs one, and what to include in it?
You’ve come to the right place! Let me get you up to speed on the basics of media kits and at the end I’ll include a free template that will have you making beautiful media kits that you can pitch to your dream brands in no time!
Table of Contents
What is a media kit?
Think of a media kit as your business card but loaded with useful data about your brand. When you reach out to potential business partners such as PR agencies and brands, you’ll also be giving them your media kit. This will allow them to get a quick birds eye view of your brand niche, followers demographics/analytics, and look/feel of your content.
Why do you need media kit?
A well designed and informative media kit looks very professional and will give you an extra edge when reaching out to brands/PR agencies for collaborations. In fact, in almost every collaboration or project I’ve done, my media kit was the first thing I sent out to initiate communication!
What to include in a media kit?
Most media kits are one page long, so you’ll want to try include the most relevant and useful information about your brand. I’ve included an example media kit below with a suggested list of topics and data points.
This is your opportunity to create a big first impression. Talk about why you do what you do, be personable, and try to draw the reader in.
Give a short overview of your blog traffic with monthly page views, unique monthly visitors and newsletter subscribers. You can also add other things like your audience demographics (gender, age, country location, etc).
Some PR agencies/brands will make their decisions on these numbers in order to know what their potential ROI (return on investment) is. If you don’t know where to find these numbers - you should contact your web host support to see if they have automatically install web analytics on your website. Otherwise, Google Analytics is free to use and something you should definitely be using with your website.
About your blog
List all the categories and topics that your blog covers.
Social Media Info
Include all your social media handles where you actively push content to (Instagram, Pinterest, Facebook, etc) with the number of followers for each.
List all the ways in which you do collaborations: social media content, sponsored blog posts, giveaways, blog ads, and product reviews, etc..
Clearly state how a brand can reach out to you. I will usually list my email, website, and phone number.
Optionally, you can add your mailing address since some brands will want to mail you gift packages. But you can always give that to them later on in the process.
Brand your media kit
Your media kit contains A LOT of information, so you’ll want to add in your personality to all the data. A photo of yourself, brand logo, and colors that represent your brand go a long way in separating your media kit out of the others in the stack.
I personally don’t include prices in my media kit as they usually vary depending on the scope of the project. Sometimes I’ll include my prices in the email that I send out along with the media kit on a case by case basis.
How do you create a media kit?
Once you have all your brand information ready (from above), choose some software that you’re comfortable with such as Photoshop, InDesign, Pages, Canvas, Power Point, or MS Word to format your media kit.
Try to fit everything on one page so your potential brand partners can quickly scan through your media kit info. Separate your data in sections and neatly align your paragraphs to make everything readable.
Don’t have time to design?
Don’t worry - we’ve got you covered!
We’ve made an easy to use Media Kit template - all you have to do to get it is to subscribe to our mailing list where we send out all sorts of tips about blogging, photography, and travel!
You’re all set! Go and pitch all of your dream brand partners!
We’ll also be releasing a lot more freebies and tutorials this year! Make sure to stay in touch to get early access (or sometimes exclusive access) to all the free goodies. Send us DMs (My Instagram or to Henry’s) with tutorials and freebies requests. We’ll try to accommodate to the most popular requests!